The writing

Real talk about why most positioning fails, how to fix conversion problems, and what actually works when building products people want to use.

Positiointi Etusivulla

Selkeä viesti → Ymmärrys → Voitto

Positiointi etusivulla

Positiointi

Miksi positiointi kuuluu etusivulle

Positioinnin tarkoitus on selkeyttää, mikä tuotteesi tai palvelusi on, kenelle se on tarkoitettu, miten se eroaa kilpailevista ratkaisuista ja mikä on sen ainutlaatuinen hyöty.

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Market Perception Framework

Perception → Position → Purchase

How market perception drives outcomes

Positioning

Positioning: the market perception that determines everything

Every business win comes down to one thing: how the market sees you compared to your competitors. Positioning isn't about having the best product. It's about owning the right spot in buyers' minds.

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The Psychology of Decision Making

First impression

Design for Human Nature

Work with psychology

Behavioral Design

How cognitive biases shape every buying decision (and what to do about it)

Your customers don't make rational decisions. Learn how cognitive biases influence buying behavior and how to design experiences that work with human psychology, not against it.

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Nopea Validointi

Ennen isoa investointia

Vibekoodaus

Vibekoodaus: nopeampi tapa aloittaa ja testata

Staattisia mockupeja ja viikkojen palautekierroksia? Ei enää, kehitä sivuja ja käyttöliittymiä tunneissa vibekoodaamalla.

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Vibe Coding Engineer Workflow

Evidence-Based Development

Decisions from behavior

Prototyping

Vibe coding engineers: the new way product teams learn what works

Make ideas feel real before you build. Test with real users and decide from behavior.

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Promise → Proof Bridge

Positioning + Design Together

Every pixel supports the promise

Strategy

Why positioning and product design belong together

Run positioning and design together so the promise is proven on screen, not just said.

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Behavior Design Sprint Framework

Pick One Behavior

Make Benefit Clear

5-Day Sprint Process

From behavior to barrier to benefit

Behavior Design

Run a behavior design sprint that actually changes what people do

Pick one behavior, remove the real barrier, and make the first win obvious.

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Map Your Real Competitive Landscape

Different solution

Find Your Unique Angle

Stand out by being specific

Positioning

Why positioning fails (and how to fix it with behavior design)

Map competitors, pick a best‑fit segment, and turn it into fit‑first messaging proven on screen.

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The Three Forces That Drive Behavior

Can do it easily

Prompt to act now

When All Three Align

Behavior becomes inevitable

Behavior Design

Behavioral design: The psychology behind every click

Design for motivation, ability, and timely triggers. Reduce friction and show a clear first win.

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Vibe Coding Process

Build → Test → Learn → Repeat

Fast validation before big investment

Prototyping

Vibe coding: prototyping that feels real

Most prototypes are lies. Learn how to build prototypes that capture the actual experience and generate real insights about user behavior.

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