You don't need a website. You need a website that works
Most websites are confusing messes that make visitors leave in under 3 seconds. Let's build something different: a clear, understandable website that helps people make decisions.
What's wrong with most websites
Your website should help people understand what you do and decide to work with you. Instead, most websites confuse visitors, hide the important stuff, and make it hard to figure out what to do next.
People can't figure out what you actually do because it's buried under layers of jargon.
Important information is scattered everywhere and users have no idea where to click next.
The site has pretty design but ignores how humans make decisions.
Build websites that make sense
Plan together
Start with positioning and behavioral design principles. Figure out what to say, where to say it, and how to structure everything.
Build together
Design and build with you, not for you. See the process, give feedback, make decisions together.
Launch something that works
Get a clear, understandable website built on solid positioning and behavioral design principles.
Two ways to work together
Solution 1: Website Refresh
Fix what's broken without starting over
Starting from 750 € · Typical timeline 2-3 weeks
- Restructure pages and navigation
- Refresh UI and visual hierarchy where it matters
- Fine-tune key messaging
- Test new ideas side-by-side before committing
- Apply behavioral design to key flows
- Keep what works, fix what doesn't
Solution 2: New Website or E-commerce Store
Build something clear and purposeful from scratch
Starting from 1,250 € · Typical timeline 1-2 months
- Start with positioning to define your messaging
- Design structure and flows with behavioral principles
- Build together using Webflow, Shopify, or vibe-coding
- Mobile-responsive, fast, and conversion-focused
- Timeline: 4-12 weeks depending on scope
What you get with both solutions
Website & E-commerce Projects
Book a website discussion
Let's talk about your website or e-commerce needs and see if we're a good fit.
Frequently Asked Questions
Nope! Anyone can build a website. I build websites that actually work by combining positioning (so people understand what you do), behavioral design (so people know what to do), and good design choices (so it doesn't suck). Most websites confuse people. I build ones that help people make decisions.
Not necessarily! If you've already done positioning work, great, we'll use that. If not, we'll figure out your positioning as part of the website planning process. Same with behavioral design, if you know your conversion problems, we'll address them. If not, we'll figure them out together. The whole point is doing this together, not in isolation.
Perfect! We can redesign it, restructure it, or rebuild it completely, whatever makes sense. Often the problem isn't that your website is ugly, it's that the structure is confusing or the messaging doesn't work. Sometimes we just need to fix those parts. Sometimes we need to start fresh. We'll figure that out together.
Depends on the project! A simple website might take a few weeks. An e-commerce site with lots of products might take a couple months. The timeline depends on how complex your needs are, how much content we're working with, and how fast we can make decisions together. But here's the thing, we're doing this together, so you're always in the loop.
That's why we work together! You'll see designs, give feedback, and we'll iterate. I'm not going to build something in a vacuum and surprise you with it. The goal is to create something that works for your business AND looks good. Both matter, but function comes first, a pretty website that doesn't work is just expensive art.
Sometimes! If you have a developer or agency you like working with, we can collaborate. If you need me to handle everything, I can do that too. The important part is that we're building something clear and purposeful, not just another website. How we get there can be flexible.