Solo Founder
For individual entrepreneurs and their business.
1150 €
Get the first go-to-market steps right before you spend on distribution.
Positioning fixes the foundation: problem, target customer, and why you. Distribution can only work after your buyers understand your difference.
When your positioning is fuzzy, daily work turns into noise
ICP is "everyone who might buy"
Nobody buys from you because they are a 50 person company from X industry. Mistake 1 is adding only firmographics. Mistake 2 is staying too broad.
You don't have clear differentiation
If buyers cannot see why choose you, they don't. Having differentation means showing how you're better. Typically, this is not communicated well enough.
Sales and marketing talk about different things
If the core story is not leading your messaging, your website, sales, and marketing all have their own angles. This is getting buyers confused.
What is positioning exactly?
It’s the choices you make to stand out in your market. Who you compete against, how are you better than them? Who is your ICP, and who isn’t?
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Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti - osui omiin kipupisteisiin ja tarpeisiin - että päätin viestin avattuani sopia puhelimitse juttuajan.
Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
FutureMarja
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Olen erittäin tyytyväinen Freimin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Freimin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Effifleet Oy
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Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus.
Lopputuloksesta on meille varmasti hyötyä! Aijan kanssa on myös helppo ja mukava tehdä töitä.
Multim Oy
Four weeks. Sharp positioning. Clear differentiation.
This is a collaborative project where we work out the pieces of a solid positioning. We meet together, brainstorm, do async work, and week by week, your story gets clearer.
Week 1
What you do, the problem you solve, and how buyers really decide
Most teams think this is already covered. In reality, it can always be sharper. Week one is about understanding your company and get very clear about the actual problem.
- Longer explanation and a summary of the core problem and its causes
- What is your offer and how does it work
Week 2
Pick the customers who are most likely to say “yes”
Defining narrow enough ICP is the most common positioning problem there is. You cannot serve everyone well, and you can’t talk to everyone at the same time.
- Define a detailed customer profile instead of a vague “COO of mid-sized companies"
- Understand and word their pains, motivations and buying triggers
Week 3
Map who you're actually competing against
We look at real alternatives in your market, not just the obvious competitors. Direct, indirect, the status quo. You need to know the full picture before you can stand out in it.
- List competitive alternatives and what makes you stand out
- Decide on positioning strategy. How mature is the market, what is your angle, where are the biggest opportunities
Week 4
Turn “we’re better” into words the market understands
Buyers will ask “why you?”. This step gives you a concrete answer your team can use on calls, on the website, and in outbound.
- Core messaging that explains what you do and why it matters
- Clear narrative that keeps sales and marketing aligned
Your new position in clear assets
Leave with decisions you can start testing right away
Your refreshed positioning comes together into clear deliverables: In Notion, Figma, PPTX, or wherever you want it to go. You should be able to pick this up and use it immediately.
- Homepage wireframe showing your new story
- Clear examples of a sales pitch and marketing messages
Positioning is about making decisions. It's about placing bets on where your next big opportunity is.
Ready to fix your positioning?
Team
For teams that need alignment across founder, sales, marketing and other professionals.
1450 €
Book a 30-minute call to discuss your situation. Prices shown ALV 0%.
Frequently Asked Questions
No. This is four working sessions with decisions every week. By the end, you have a defined offer, ICP, competitor map, positioning angle, and messaging your team can use in calls, on the site, and in outbound.
That is common. We map three things: direct competitors, indirect alternatives, and the status quo. In many cases the real competitor is "do nothing" or "keep doing it manually." Then we decide where you win and where you do not compete.
An agency usually runs execution. This project sets the decisions execution needs: what you sell, who you target, why buyers choose you, and what message sales and marketing both use. If those are unclear, paid and outbound burn budget fast.
Look at the cost of unclear positioning: long sales cycles, weak conversion, and deals lost to "safe" competitors. This project reduces that by giving one clear reason to choose you and one story your team repeats everywhere.
Yes. For early teams, positioning is version one, not forever. We make explicit choices now, test them in calls and market feedback, and tighten from real signals. That is still better than changing your story every week.