You're losing customers to competitors who just explain themselves better
Let's define your best offer to help you stand out from competitors and prove your value in the first 30 seconds someone visits your homepage.
Chances are, you've never heard about positioning
Positioning means owning your space in the market. It's how customers see you compared to competitors. When positioning fails, customers can't see your unique value.
How to find your place in your customers minds
Find your unique spot
Map direct competitors, alternatives, and the "do nothing" choice to find a clear gap you can own. We use that to make choosing you easy.
Craft your best offer
Turn your differentiation into a clear offering and messaging that your best‑fit customers understand.
Show it on your homepage
Show the promise working on your homepage, so visitors believe you within the first 30 seconds.
This is how the positioning project works
Meeting 1: Competitor Analysis
Outcome: clear view of who you're competing against and how to stand out
- Identify your competitor landscape and messaging
- Get suggestions for your positioning angle
- Find opportunities to differentiate your offering
Meeting 2: Customer Segments
Outcome: focus on your best customers instead of trying to appeal to everyone
- Identify your highest-value customer segments
- Understand their specific problems and motivations
- Create customer personas that guide all messaging
Meeting 3: Offer & Messaging
Outcome: fine-tuned offer and clear messaging that resonates with your target customers
- Fine-tune your offer to match what customers actually want
- Craft your unique value proposition and key messages
- Clear, differentiated copy that is easy to understand
Meeting 4: Homepage Layout
Outcome: homepage that explains your best offer clearly in the first 30 seconds
- Homepage layout that shows your fine-tuned offer
- Clear explanation of what you do and why it matters
- Conversion-focused design that gets results
Work together in real-time
The entire project lives in Figma, open for you to check out, comment on, and participate at any point.
- See progress live: Watch the work evolve in real-time as we build it
- Add your voice: Drop comments, reactions, and feedback directly on the board
- Stay in the loop: No black boxes or waiting, everything is transparent from day one
- Collaborate freely: Invite your team to review and contribute anytime
1 month positioning project
Let's talk about this
Let's discuss your situation and how a clear offer can help you stand out.
Kind words from clients
Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti – osui omiin kipupisteisiin ja tarpeisiin – että päätin viestin avattuani sopia puhelimitse juttuajan.
Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
Olen erittäin tyytyväinen Freimin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Freimin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus.
Lopputuloksesta on meille varmasti hyötyä! Aijan kanssa on myös helppo ja mukava tehdä töitä.
10+
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
We highly recommend Freimi if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
Frequently Asked Questions
Nope! This is positioning that actually changes how people think and act when they see your product. I focus on competitive differentiation, customer psychology, and proof points that visitors can verify in the first 30 seconds. No generic brand exercises - just clear strategy that drives results.
That's exactly what the first meeting is for! I'll map your competitive landscape together. Sometimes the biggest competitors aren't obvious - they might be indirect alternatives or "doing nothing." I'll help you see the full picture.
Great question! Most agencies focus on tactics and campaigns. I focus on the foundation - your positioning strategy and how it shows up in your product experience. It's like building a house: you need a solid foundation before you worry about the paint color.
Think of it this way: how much are you spending on marketing that isn't working? Clear positioning makes every marketing dollar more effective. Plus, I can start with just one or two meetings if you want to test the waters first.