You're losing to competitors who just explain themselves better
Right now your product is moving faster than your story. Positioning is the project where you decide where the product is going, what your salespeople actually promise, and what your website and campaigns keep saying.
What bad positioning actually costs you
This isn't abstract. Every feature, service and campaign you launch on top of fuzzy positioning makes your story messier. You're bleeding the right customers, burning budget and still explaining the basics on every call.
What is positioning exactly?
It's the shared answer to a few simple questions: what you do, who you're for (and who you're not), what makes you different and why people should choose you now. It becomes the cornerstone for your website, product roadmap, sales pitches and the campaigns you keep repeating instead of reinventing every month.
Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti – osui omiin kipupisteisiin ja tarpeisiin – että päätin viestin avattuani sopia puhelimitse juttuajan.
Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
Olen erittäin tyytyväinen Freimin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Freimin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus.
Lopputuloksesta on meille varmasti hyötyä! Aijan kanssa on myös helppo ja mukava tehdä töitä.
10+
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
We highly recommend Freimi if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
Four meetings. One clear story.
Each session has a focus. Each one cuts noise and adds clarity. You leave with a positioning you can hand to your team, your agency and your sales people, and they all tell the same story.
Map who you're actually competing against
We look at real alternatives in your market, not just the obvious competitors. Direct, indirect, the status quo. You need to know the full picture before you can stand out in it.
- Spot gaps the competition is not owning
- Know exactly how others are positioning themselves
Pick the customers who say yes without a long explanation
You cannot serve everyone well. We find the segment where your product is the obvious choice and design the story for them. Their language, their decision triggers, their specific problem.
- A sharp customer profile instead of a vague "anyone who needs this"
- Understand how they decide and what words they use
Turn "we're better" into clearly different
When someone asks "why you instead of X?" you need a concrete answer. We shape the offer and message so it is specific, believable and easy to repeat, in a sales call, on a website or in a cold email.
- A value proposition that is actually differentiated
- Copy that works across pitch, website and outreach
Walk away with something your whole team can use
Everything comes together into deliverables your team, sales and agency can actually pull from. Not a PDF that gets filed away, a working reference in Figma you can share, comment on and update as you grow.
- 6-slide positioning deck everyone works from
- Homepage wireframe showing your new story
We meet four times over four weeks. You walk away with a clear positioning and messaging you can hand to everyone you work with.
Book a free 30 min callWhat happens after you book
Four meetings. Each one with a clear focus.
Ready to fix your positioning?
4 meetings. 4 weeks. 950€
If your product has already outgrown your current story, this is your next project. Book a 30-minute call to discuss your situation. Prices shown ALV 0%.
Frequently Asked Questions
Nope! This is positioning that actually changes how people think and act when they see your product. I focus on competitive differentiation, customer psychology, and proof points that prospects can verify in the first 30 seconds. No generic brand exercises - just clear strategy that drives results.
That's exactly what the first meeting is for! I'll map your competitive landscape together. Sometimes the biggest competitors aren't obvious - they might be indirect alternatives or "doing nothing." I'll help you see the full picture.
Great question! Most agencies focus on tactics and campaigns. I focus on the foundation - your positioning strategy and how it shows up in your product experience. It's like building a house: you need a solid foundation before you worry about the paint color.
Think of it this way: how much are you spending on marketing that isn't working? Clear positioning makes every marketing euro more effective. Plus, I can start with just one or two meetings if you want to test the waters first.
Yes! Early businesses need this just as much as others. The only difference is that the result comes more from assumptions and guessing than real customers. Which is totally fine. It gives you a clear starting point to test, and you can refine as you learn from actual customers.