Shellit.org
Positioning and website
Positioning
Website
Positioning project and ongoing website work. Clear messaging and structure for Shellit.org.
Ongoing
Work that helps founders explain what they built
Selected work in positioning, messaging and websites that say what you do and who you are for.
Selected projects
While most of my work is positioning, I am a website nerd, vibe coder and product designer too.
Parempaa oloa Päivään JKL Oy
Healthcare company
Website
Vibe coding
Vibe-coded website project for healthcare company. Clear positioning and service area for local care.
Maker's Schedule
Solopreneurs
Web-app
Helping solopreneurs get their billable work and cashflow in check. Clear positioning and messaging.
Ongoing
Atleteo
Workout tracker
Web-app
Endurance and strength workout tracker for everyday fitness. Simple logging, progress tracking, and daily habits for non-pro athletes.
Maarit Kontiainen
Artist
Website
E-commerce
Shopify store for Finnish artist Maarit Kontiainen. Clear product positioning and category structure.
Ongoing
Neoled Oy
B2B founder
Positioning
Website
Webflow project for B2B founder. Clear headline and positioning that stops passersby and converts.
Pilkesilmä
Firewood company
Website
E-commerce
Shopify store for firewood company. Clear offer and positioning that speaks to the right buyers.
Tasodrums
Drummers, Finland
Positioning
Website
Number 1 place new drummers in Finland go to learn more about the instrument. Clear positioning and content structure.
Positioning companion
Founders and teams
Positioning
Website
Positioning workspace for founders and teams. Turns founder knowledge and market signals into one story everyone can work from.
Ongoing
Product Designer curriculum
Learning platform
Positioning
Website
Curriculum modules with clear hierarchy and outcomes. Each card says what you learn and why it matters.