Work that helps founders explain what they built

Selected work in positioning, messaging and websites that say what you do and who you are for.

Aija Peltola

Here's what I believe: confusion is the real competitor. Not the other tools. Not the other agencies. Just the fact that nobody quite understands what you do.

Building is easy now. Explaining what you built and making someone care about it in 30 seconds, that's where most founders get stuck.

I'm Aija. Founder, builder, and the person who will cheerfully ask "but why does that matter to them?" until we've found the real answer.

I've worn all the hats, so I know exactly how it feels when your story is still stuck inside your head. My job is getting it out into one clear, usable story your whole team can run with.

Fun fact: I've been teaching drums for almost ten years. Which means I'm professionally obsessed with the moment something finally clicks, and I'll stick with you until it does.

Selected projects

Maarit Kontiainen Shopify store

Maarit Kontiainen

Artist

Website E-commerce

Shopify store for Finnish artist Maarit Kontiainen. Clear product positioning and category structure.

Ongoing

Neoled Oy Webflow project

Neoled Oy

B2B founder

Positioning Website

Webflow project for B2B founder. Clear headline and positioning that stops passersby and converts.

Parempaa oloa Päivään JKL Oy website

Parempaa oloa Päivään JKL Oy

Healthcare company

Website Vibe coding

Vibe-coded website project for healthcare company. Clear positioning and service area for local care.

Shellit.org website

Shellit.org

Positioning and website

Positioning Website

Positioning project and ongoing website work. Clear messaging and structure for Shellit.org.

Ongoing

Makers project

Makers

Solopreneurs

Positioning Website

Helping solopreneurs get their billable work and cashflow in check. Clear positioning and messaging.

Ongoing

Tasodrums website

Tasodrums

Drummers, Finland

Positioning Website

Number 1 place new drummers in Finland go to learn more about the instrument. Clear positioning and content structure.

Pilkesilmä Shopify store

Pilkesilmä

Firewood company

Website E-commerce

Shopify store for firewood company. Clear offer and positioning that speaks to the right buyers.

Positioning companion

Positioning companion

Founders and teams

Positioning Website

Positioning workspace for founders and teams. Turns founder knowledge and market signals into one story everyone can work from.

Ongoing

Product Designer curriculum

Product Designer curriculum

Learning platform

Positioning Website

Curriculum modules with clear hierarchy and outcomes. Each card says what you learn and why it matters.