Maarit Kontiainen
Artist
Website
E-commerce
Shopify store for Finnish artist Maarit Kontiainen. Clear product positioning and category structure.
Ongoing
Work that helps founders explain what they built
Selected work in positioning, messaging and websites that say what you do and who you are for.
Here's what I believe: confusion is the real competitor. Not the other tools. Not the other agencies. Just the fact that nobody quite understands what you do.
Building is easy now. Explaining what you built and making someone care about it in 30 seconds, that's where most founders get stuck.
I'm Aija. Founder, builder, and the person who will cheerfully ask "but why does that matter to them?" until we've found the real answer.
I've worn all the hats, so I know exactly how it feels when your story is still stuck inside your head. My job is getting it out into one clear, usable story your whole team can run with.
Fun fact: I've been teaching drums for almost ten years. Which means I'm professionally obsessed with the moment something finally clicks, and I'll stick with you until it does.
Selected projects
Neoled Oy
B2B founder
Positioning
Website
Webflow project for B2B founder. Clear headline and positioning that stops passersby and converts.
Parempaa oloa Päivään JKL Oy
Healthcare company
Website
Vibe coding
Vibe-coded website project for healthcare company. Clear positioning and service area for local care.
Shellit.org
Positioning and website
Positioning
Website
Positioning project and ongoing website work. Clear messaging and structure for Shellit.org.
Ongoing
Makers
Solopreneurs
Positioning
Website
Helping solopreneurs get their billable work and cashflow in check. Clear positioning and messaging.
Ongoing
Tasodrums
Drummers, Finland
Positioning
Website
Number 1 place new drummers in Finland go to learn more about the instrument. Clear positioning and content structure.
Pilkesilmä
Firewood company
Website
E-commerce
Shopify store for firewood company. Clear offer and positioning that speaks to the right buyers.
Positioning companion
Founders and teams
Positioning
Website
Positioning workspace for founders and teams. Turns founder knowledge and market signals into one story everyone can work from.
Ongoing
Product Designer curriculum
Learning platform
Positioning
Website
Curriculum modules with clear hierarchy and outcomes. Each card says what you learn and why it matters.