Month to month
Positioning only works if it stays connected to reality. This work keeps it grounded in real sales calls, real customers and real product changes.
1 250 €/month
Translate what you build into words the market understands.
Founder-led companies win because the founder is the differentiation. Their perspective, their expertise, their way of seeing the problem. That's where the magic is. Let's build your story and messaging around that.
Building a business is one job. Making its value obvious to someone new is a different job.
Sales and marketing say different things
You need someone aligning sales and marketing and making sure that the messages don’t drift too much apart.
Keeping everyone aligned is too easy to postpone
Everyone is busy working on their side of the business. Sitting down to reflect, combine thoughts and get clarity on where you're going is difficult.
You can't outsource your product story to AI.
It doesn’t know your market or your context the way you do. It can help you think, but treating chat output as your source of truth is risky. It creates generic. It’s not you.
Making sure your product always makes sense to new people.
Every company sells products. Or services. Or productized services. Everyone needs to tell what their thing does better than competitors. This is a product marketer’s job.
Build the foundation
Solid positioning and consistent messaging
When the product, offer, or market shifts, the way you talk about it changes with it. This work keeps the changes up to date for everyone to use.
- Clear positioning document, consistently updated based on what happens in the market and the company
- New services, launches and segments all require tweaks in core positioning
Website
How your website explains what you do
Your website is the first place people try to understand what you do, without anyone there to explain it.
- Website copy that explains what you do, who it’s for, and why it matters in plain language.
- Clear pages that help the right people immediately understand how your solution works and why it’s better than other choices.
Sales
What sales actually uses in conversations
This is what shows up when buyers ask questions, compare options, and raise objections in real time. It's the material that helps deals move without the founder stepping in.
- One-pagers, battle cards and objection answers built directly from sales and win/loss calls.
- Simple sentences and comparisons that help sales stay consistent in live conversations.
Want a Product Marketer to help you translate your business to your buyers?
Book a free 30 minute call. We talk about where you are and whether this is the right fit. Prices ALV 0%.
Frequently Asked Questions
Listen
Sit on calls and in interviews. Keep one positioning brief current, including how you answer named competitors and category questions when they keep coming up.
Write
Turn product reality into homepage, sales material, and deck copy. Roadmap, release, lifecycle, and expansion messaging included.
Keep sales honest
Shadow calls and debriefs so the short materials people use on calls stay aligned with what the product actually does.
How AI fits
I use AI where it speeds drafting, never as the source of truth. Ongoing translation work, not a one-time handoff.
The positioning project is a two-week sprint that delivers one written positioning document. The retainer is what comes after. Some teams start with the project and then move to the retainer.
Teamwork. I'm in your Slack, in your calls, in the work. Not a one-off deck delivered from the outside. For this to work, I need to be in the conversations, not above them.
Month one
Interviews, audit, and one written positioning document by the end of it. You are not running a second onboarding project on top.
From month two
I know the product and how you explain it, so we do not start from zero every week. We tackle what is hurting most first: homepage, pitch, roadmap or lifecycle copy, one-pager, battle cards, in whatever order that is. Then we keep the loop running.
Not this
Product launches as a big coordinated programme, GTM strategy, demand gen, campaign execution, PR. If you need a CMO-shaped role or someone to run the launch calendar and media plan, this is not the right fit.
Still in scope
Messaging for roadmap, releases, lifecycle, expansion, and competitive reality. Running the campaigns does not.
AI can write plausible text fast. It cannot sit in your sales calls or catch what a buyer almost said. I use AI inside the work where it saves time on drafts. The listening, the tradeoffs, and what actually goes live stay human.
Cancel anytime. No long contracts. If it doesn't produce something useful every month, stop. That's why we agree on the next piece at the start of each month.