Translate your company into words the market gets.

Your story was clear once. Then you hired people and kept building your thing. I extract what you know and build, and bring back what the market says and needs.

Book a call →
BEFORE AFTER Sales Mktg Agency Team ONE STORY Sales Mktg Team Agency Different stories One shared story
Everyone working from the same picture.

The full picture exists. It's just scattered.

You know your market. Your sales person hears the real objections. Your marketer sees what lands. Your agency spots patterns across clients. But it never becomes one shared story.

×
Your knowledge stays in your head
There’s no one whose whole job is to translate what you’re building into words the market gets – and bring back what the market says so product and messaging stay in sync.
×
Everyone sounds like they work for a different company
Sales talks one angle, marketing campaigns push another, your agency has their own version. All smart on their own, but nobody is working from one shared story.
×
Competitors are winning because they explain themselves better
Prospects stall and ghost. They don't seem to get it. You have to repeat same things over and over. Meanwhile, a competitor with worse product wins the deal.

What a fractional positioning lead actually does

Four things that happen on a monthly basis to keep your story sharp, your team aligned and your messaging ahead of the market.

One shared story

Extract the founder's thinking and make it usable

I interview you, challenge assumptions and turn what you know into one clear positioning statement everyone works from.

  • One source of truth everyone can pull from
  • Get the silent "founder knowledge" available for others
Positioning document
Positioning document WHO YOU'RE FOR Founders running 5–20 person companies WHY YOU WIN Only fractional lead who works monthly, not per project WHAT TO SAY NOW One story. Everyone works from it. LAST UPDATED · this month ✓
Product to market

Turn what you're building into language your team or agency can use

Every new direction or launch needs translating into clear messaging. I do that so whoever is doing the work knows what to say without you explaining it from scratch every time.

  • New things get messaging everyone can repeat
  • Your team or agency stays aligned without you being in every conversation
Product to messaging
New launch Feature added Why it matters → Messaging brief One-liner For founders who... Sales angle Campaign hook Ready same week
Market to product

Listen to the market and bring it back

Your customers tell you what lands. Your sales person hears the real objections. I listen, collect that and make sure it finds its way back into your positioning.

  • Customer language gets into your messaging
  • Positioning stays accurate as the market moves
Market signals to positioning
Monthly market review New objection: "too expensive vs. doing it in-house" Competitor X repositioned → now targeting same ICP Customer phrase that landed: "stops the drift" Updated in story doc Pricing angle added · Competitor response ready · New phrase in rotation
How a month works

We meet. We work. Things get better.

We pick something and make it visible. A launch that needs messaging. A pitch that is not landing. A story that needs to exist so a new hire can brief themselves. We dig in and turn it into something people can actually see and use.

  • No long kickoffs or briefings from scratch
  • Something tangible comes out of every session
This month
Agency brief Target Message Tone → Send Cold email To: Subj: Send ↑ → 3x replies Sales one-liner approved → Use it
From 1 500 €/month
Monthly retainer · Cancel anytime · Prices without VAT

We start with a positioning sprint, then I work with you every month to keep the story sharp and everyone aligned.

Book a free 30 min call

What happens after you book

Four steps from first call to ongoing work.

1
30 min call
We talk about where you are, what is working and what is not. I ask the questions that matter.
2
Positioning sprint
Four meetings over four weeks. We figure out your positioning together and you walk away with one clear story.
3
Monthly work begins
We meet once a month. I translate what you are building, listen to what the market is saying and keep everyone aligned.
4
Your story stays current
As you grow and the market shifts, your positioning keeps up. One story, always usable, no explaining from scratch.

Ready to make your story work without you?

Monthly retainer, starting from 1 500 €/month

Book a free 30 minute call. We talk about where you are and whether this is the right fit. Prices without VAT.

Frequently Asked Questions

Your marketer executes from a foundation. If the foundation is unclear, everything they produce is slightly off. This is the work that makes their work land. A fractional positioning lead gives them the one clear story to brief from, so they stop improvising and start executing with confidence.

When did your market last change? When did a competitor make a move? When did a customer surprise you? Positioning from last year is already wrong. You just have not felt it yet. That is exactly the gap this work closes.

You do not need to. The positioning sprint is the onboarding. Four meetings, four weeks. After that I know the business deeply and you never have to explain it from scratch again. That is the whole point.

AI generates. It cannot see how a stranger experiences your company. It cannot tell you why your last three deals stalled. It cannot watch your competitors and tell you where you are being outpositioned right now. It produces plausible. You need true.

We pick one metric at the start that was already bleeding. Reply rates on cold outreach. Conversion on the pricing page. Time it takes a new salesperson to ramp. We track that. One number, clear before and after.

Cancel anytime. No long contracts. No hiding behind documents. If it does not produce something useful every month, you should stop. That is also why I start every month by agreeing what the most useful thing to work on is.