Your visitors arrive with intent but leave without taking action
You've spent time and money driving traffic to your website or app. Behavior design helps you to guide your visitors to where you want them to go.
Confusion costs you more than bad design
People come to your site ready to act, but get stuck because they can't figure out what to do next, don't understand what you're offering, or don't feel safe enough to proceed.
Design for the psychology of decision-making
Find what blocks action
Map the specific barriers - confusion, friction, or missing trust - so we know exactly what to change.
Design the right nudges
Use behavior science methods to reduce effort, boost motivation, and build safety at the moment of choice.
Make it visible where it matters
Apply the changes in key flows and pages so visitors understand, feel safe, and act quickly.
This is how the behavioral design project works
Step 1: Analyze current situation
Outcome: clear picture of where visitors hesitate
- Discuss about your current situation, wins and challenges
- Review your site recordings and heatmaps
- Identify moments where visitors get stuck or confused
- Map the barriers stopping people from taking action
Step 2: Choose behaviors to change
Outcome: prioritized list of key actions and their barriers
- Pick which actions matter most for your business
- Map specific barriers stopping each action
- Prioritize changes by impact and ease
Step 3: Select behavior science methods
Outcome: tailored psychology methods matched to each barrier
- Choose psychology principles for each barrier
- Match solutions to your specific situation
- Get clear steps for what to do first
Step 4: Make changes and measure impact
Outcome: implemented improvements with measurable behavior change
- Apply changes to layout, copy, and prompts
- Track one key action to measure effect
- Scale what works across other flows
We're talking about things like this
Cognitive Load Reduction
Remove complexity so users can decide easily
- Find where people get overwhelmed
- Cut out the noise and simplify choices
- Put things in order that makes sense
Visual Hierarchy
Guide the eye to what matters most
- Make the important stuff bigger and brighter
- Guide people's eyes to where they need to go
- Help the good stuff stand out from the clutter
Decision Architecture
Make choices feel natural and safe
- Set up options so they don't feel scary
- Make the path forward obvious
- Pick good defaults so people don't have to think
Trust & Motivation
Get people to take action confidently
- Show them other people like them who did it
- Write words that make people want to act
- Build trust right when they need it most
Behavioral design project
Book a behavioral design call
Let's discuss your current experience and how behavioral design can help.
Frequently Asked Questions
Nope! This is behavioral design focused on psychology and human decision-making. I look at what makes people feel uncertain, confused, or unsafe, and fix those specific barriers. It's about understanding why people don't take action, not just what looks wrong.
Great question! Designers usually craft the user experience and interface. I focus on the psychological factors that drive human behavior and decision-making. It's like the difference between designing a great product vs. understanding what makes people want to use it. We bring different strengths together.
That's exactly what we'll figure out! Sometimes the product is fine, but the messaging makes it sound confusing or the flow makes it feel risky. Other times, the behavioral design work reveals that the product really does need changes. Either way, you'll know what to fix first.
A/B testing tells you what works, but not why. Behavioral design tells you why people behave the way they do, so you can make smarter changes instead of guessing. It's like having a map vs. wandering around hoping to find the right path.
Think of it this way: how much are you spending on traffic that doesn't convert? If you're driving 1000 visitors and only 10 convert, fixing the behavior barriers could double or triple your conversions. That's a huge return on a 750€ investment.
That's why I focus on psychology and behavior, not just opinions. The changes I suggest are based on how humans actually make decisions. But if something doesn't work, we'll figure out why and try a different approach. The goal is to understand your users better, not just make random changes.