Here's the thing.
People don't choose the best product or service. They choose what they can understand.
Freimi helps companies sharpen their differentiation and clarify their website UI, structure and user flows in fast and collaborative sprints.
You know the feeling, when you go to a website or an online service to do something, and you just CAN'T FIND what you're looking for.😤
Now THAT is annoying. Don't be that.
Your customers are drowning in choices and complexity
unclear positioning
They are overwhelmed by similar-sounding options.
When people can't see why you're different, they default to the safest choice or get paralyzed by too many options.
Find your uniqueness with positioning →confusing user experiences
They want to take action but don't know how.
People arrive ready to solve a problem, but get stuck on confusing steps or unclear directions.
Help visitors act with behavioral design →Let's design your website for decision-making
Tell your visitors what you offer and how it works
Show them how you're different from competitors
Guide them forward and make choosing you safe
Cut the fluff, leave only what the visitor needs to make a decision.
Kind words from clients
Halusimme selkeyttää SaaS-palvelumme markkinapositiota ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Yhteistyö Aija Peltolan kanssa oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Aija Peltolaa kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
Hi, I'm Aija
I am a product designer and vibe coder from Finland. I help companies create positioning that makes them stand out, clean and restructure confusing websites and user flows so that buying is easier, and make ideas into concrete, testable reality and ready-to-publish websites with AI-coding (vibe coding).
Here's what I see, and I'm sure you see it too:
There's more noise than ever, no matter what you sell. The one who shouts loudest doesn't win, the clearest one does. People choose companies all the time, not by who was best, but by who was the most understandable.
Think about how you buy.
You scan a bunch of websites, search for pricing, try to understand why to pick someone over the other, and if you can't you don't pick anyone. You behave like this, your customers behave like this. We are humans.
Good products are good. Good websites are good.
But what makes them great? Most of the time it's D) All of the above: Clearly arranged information, well-defined most important actions, simple word choices, differentiation, bold experiments and sometimes the finest design details.
Hence the name - the framing of things really does matter.
Most of the time, we don't need to rebuild the bike as they say, we don't need to start all over. We just need to EXPLAIN what we do in a different way. I am here to help you do that. I want to make buying from you easy.
And hey, I've been told I'm nice to work with too! I say things as they are and I'm all about straightforward work - no BS, no fluff, just getting stuff done.
"Design is not just how something looks, it's how it fundamentally works"
Brian Chesky, CEO Airbnb