Solo Founder
For individual entrepreneurs and their business.
1150 €
When the market can't tell why you're different, sales becomes way too hard.
You can run more ads. You can do more outbound. You can change your homepage. But none of that helps if buyers can’t see why choose you.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat ja tiedän miten erotun muista saman alan toimijoista.
Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus. Lopputuloksesta on meille varmasti hyötyä!
Your go-to-market is only as strong as the reason someone should choose you.
Distribution without clear differentiation is a waste of resources. A winning position comes from a strong offer, the right buyer, and an understandable core message.
Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti, että päätin viestin avattuani sopia puhelimitse juttuajan.
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Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
Olen erittäin tyytyväinen Freimin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
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Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Freimin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
Aija helped me understand the true role of positioning and how much I needed to improve it if I wanted to reach the right clients.
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Using a simple methodology, I was guided step by step through interactive and eye-opening exercises.
Find and explain your magic in four weeks. This is positioning.
Let's build you a position your buyers get in 30 seconds. One that you can put on your homepage. One you can start selling with.
1) Problem
What you do, the problem you solve, and how buyers really decide
Most teams think this is already covered. In reality, it can always be sharper. Week one is about understanding your company and get very clear about the actual problem.
2) Ideal customer
Pick the customers who are most likely to say 'yes'
Defining narrow enough ICP is the most common positioning problem there is. You cannot serve everyone well, and you can't talk to everyone at the same time.
3) Differentiation
Map who you're actually competing against
We look at real alternatives in your market, not just the obvious competitors. Direct, indirect, the status quo. You need the full picture before you can stand out in it.
4) Core message
Turn 'we're better' into words the market understands
Buyers will ask 'why you?'. This step gives you a concrete answer your team can use on calls, on the website, and in outbound.
Your new position in clear assets
Leave with decisions you can start testing right away
Your refreshed positioning comes together into clear deliverables: In Notion, Figma, PPTX, or wherever you want it to go. You should be able to pick this up and use it immediately.
Positioning is about making decisions. It’s about placing bets on where your next big opportunity is.
Ready to fix your positioning?
The positioning project lasts one month. Together we build you a clear, differentiated position and make you understandable. Book a meeting and we'll see if this fits your situation.
Team
For teams that need alignment across founder, sales, marketing and other professionals.
1450 €
Prices shown ALV 0%.
Frequently Asked Questions
Buyers rarely choose the best option. They choose the one they understand. When your story is unclear, sales calls start from the basics, prospects compare you to the wrong alternatives, and prospects ghost because they still need to “think about it.” That is not usually a sales talent problem. It is a positioning problem that shows up in sales first.
You leave with clear answers to three questions: what you do, who it is for, and why someone should choose you. You also leave with wording you can put on the homepage, use in sales conversations, and build campaigns from. The point is one story your team can repeat, not a document that dies in a Google Doc somewhere.
Look at the cost of unclear positioning: long sales cycles, weak conversion, and deals lost to “safe” competitors. This project reduces that by giving one clear reason to choose you and one story your team repeats everywhere.
You bring what you know about your market, customers and product. I ask questions, challenge the fuzzy parts, and write between our sessions so you are not starting from a blank page every week. The project runs about four weeks. We meet, decide, and you leave with positioning and messaging you can start using right away.