Your story was clear once. Then you hired people and shipped more things
You knew who you were building for. Then you said yes to every feature request.
Read articleWhat if your sales and marketing struggles are caused by unclear positioning?
I help you explain what you sell, so the right buyers understand it faster.
Halusimme selkeyttää SaaS-palvelumme markkinapositioita ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Pääsimme oppimaan sekä paljon itse prosessista, ja saimme toivomamme kirkkauden ja suunnan yhteistyön ansiosta.
The problem
You're not here because you need help with positioning. But do you?
-
Your company is clear to you, but not to your buyers.
Most founders I meet don’t have a bad product or service. They have a hard time saying what they do. Your value and differentiation is clear to you, but how to say it?
-
You’re trying to be relevant to too many people.
You can’t be talking to all potential buyers at the same time. Different ICPs require different messaging, going after everyone means nobody sees you are for them.
-
You blame “bad” marketing and sales
Too often, the attempted fix is just doing more social media and ads, rewriting the website texts or hiring a booking agency. But execution can’t fix an unclear story.
The solution
When buyers get your magic, everything becomes easier
Positioning is answering three simple questions: What do you do, for whom, and why are you better than your competitors? When those answers are clear, your story becomes instantly easier to tell.
-
Problem and offer
Define the real problem in your customer’s words, then make what you sell easy to understand.
-
Ideal customer
Your ICP can’t be “mid-sized companies”. Choose the customer segment that is most likely to choose you over everyone else. The more specific, the more they relate.
-
Differentiation
Map the alternatives your buyers already consider and map out where is your truly unique differentiation.
-
Your story and messaging
Turn those choices into one story your homepage, sales pitches and marketing campaigns can start building from.
Founders superpower isn't the product. It's their ability to make someone get it in 30 seconds.
Aija oli meihin yhteydessä niin sopivaan aikaan ja niin tarpeeseen osuvalla sähköpostilla ja Freimin nettisivut oli myös niin hyvät positioinniltaan, että kiinnostuin yhteistyöstä.
Read full referral
Aijan kanssa työskentely sopii tosi hyvin pienelle yritykselle kuten me, sillä yhteistyön tavoitteet ja aikataulu suunniteltiin meidän tarpeiden ja tilanteen mukaan ja saimme sekä selkeän struktuurin, prosessin ja viikottaiset teemat & tavoitteet ja Aijan koordinoinnin ja hands-on työn avuksi.
Pääsimme oppimaan sekä paljon itse prosessista, ja saimme toivomamme kirkkauden ja suunnan yhteistyön ansiosta.
Suosittelen lämpimästi Aijaa ja Freimiä avuksi asemointiin.
Halusimme selkeyttää SaaS-palvelumme markkinapositioita ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Read full referral
Yhteistyö oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Freimiä kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
Read full referral
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
We highly recommend Freimi if you are a new company and are unsure about yourself.
Read full referral
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
The writing
Positioning in practice
Latest articles on positioning, sales, and messaging clarity.
Why B2B companies sound the same
B2B copy sounds interchangeable because the positioning underneath is fuzzy.
Read article
Value proposition vs positioning statement: what's the difference?
One is an internal decision. One is what buyers need to hear.
Read articleYou are one reframe away from nailing your positioning.
The positioning project lasts one month. Together we build you a clear, differentiated position and make you understandable. Book a meeting and we'll see if this fits your situation.